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In today’s digital age, selling products online has become essential to modern business. With the rise of e-commerce platforms like Daraz, businesses can reach millions of potential customers with just a few clicks. However, navigating the world of online selling can be intimidating, especially for those new to it. Here, we will explore how to sell products on Daraz, one of the largest e-commerce platforms.
From setting up a seller account to optimizing your product listings, we will provide you with practical tips and tricks to help you succeed in the world of e-commerce. Whether you’re a business owner looking to expand your reach or an individual hoping to start a side hustle, this guide will give you the required tools you need to learn how to sell products on Daraz successfully
Also Read: How to sell on Amazon
Daraz is more than just an online marketplace – it’s a powerful platform that can help entrepreneurs grow their businesses and reach new customers. With over 20 million products listed on its platform, Daraz is one of the largest e-commerce platforms in South Asia, providing sellers with a huge audience to showcase their products and services.
How to sell products on Daraz?
If you’re planning to start selling products on DARAZ, here are some essential steps to get you started:
Register as a seller:
The 1st step is to register yourself as a seller on the DARAZ website. To do this, you need to provide basic information about your business, such as your company name, contact details, and business address. Once you submit the registration form, DARAZ will review your application and contact you for further verification.
If you want to become a Daraz seller, you can register for a seller account by following these steps:
- Go to the Daraz Seller Center website or download the Daraz Seller app from the Google Play Store or the Apple App Store.
- Click on the “Register” button on the top right corner of the homepage.
- Fill in the required information such as name, email, number, and password.
- Once you’ve registered, you will need to provide some additional information, including your business registration details, bank account information, and tax registration number.
- You will have to agree to the terms and conditions and policies of Daraz.
- After submitting your information, Daraz will review your application, and you will be contacted within a few business days.
- Once approved, you can start selling your products on Daraz by listing them on your seller account and managing your orders through the Daraz Seller Center.
Choose your product category:
DARAZ offers a wide range of product categories, such as electronics, fashion, home and living, and beauty and health. Choose the category that aligns with your business and product offerings. Once you select your category, you need to create product listings for each item you want to sell.
Also Read: Amazing Business Ideas in Pakistan
Create Product Listings:
Product listings are the most critical aspect of selling on DARAZ. They allow you to showcase your products to potential customers and provide detailed information about them. To create a product listing, you need to provide product images, descriptions, prices, and shipping details.
Following are the steps to list your products
- Log in to your Daraz seller account.
- Go to the “Seller Center” and select “Products” from the menu.
- Click on the “Add Products” button.
- Select the category that your product belongs to and fill in the required information such as the product title, description, price, and quantity.
- Upload images of your product. Make sure that they are clear and show the product in the best possible way.
- Set the shipping fee and delivery time for your product.
- Click on the “Save” button to add your product to your inventory.
Set Competitive Pricing:
Setting the right price for your products is essential to attract customers and maximize your profits. Research the prices of similar products offered by other sellers on DARAZ and price your products competitively. Also, consider the shipping and handling costs when setting the price.
Provide Quality Images:
High-quality product images are crucial to attract customers and provide a clear view of your products. Take multiple photos of your products from different angles and provide detailed descriptions to help customers make informed buying decisions.
Offer Discounts and Promotions:
DARAZ regularly offers discounts and promotions to its customers. As a seller, you can also offer discounts and promotions to attract more customers. Consider offering a discount for first-time buyers or for bulk purchases.
Ensure Fast and Reliable Delivery:
Fast and reliable delivery is essential to ensure customer satisfaction and build a positive reputation for DARAZ. Consider partnering with reliable shipping companies and provide tracking information to customers to keep them informed about their orders.
Respond to Customer Queries and Complaints:
As a seller, you need to respond promptly to customer queries and complaints. DARAZ provides a messaging system that allows customers to contact sellers directly. Ensure you respond to all customer inquiries promptly and address any complaints or issues they may have.
Participate in DARAZ Campaigns:
DARAZ regularly runs marketing campaigns to promote its sellers and products. As a seller, you can participate in these campaigns to increase your visibility and reach a wider audience. Consider offering special discounts or promotions during these campaigns to attract more customers.
Continuously Improve Your Products and Services:
Lastly, continuously improving your products and services is essential to succeed as a seller on DARAZ. Listen to customer feedback and make changes to your products to meet the needs and preferences. This will help you build a loyal customer base and drive more sales over time.
Market your products and services
As a seller on Daraz, there are several ways to market your products effectively:
- Optimize your product listings: Make sure your product descriptions are clear and concise, with high-quality images, accurate pricing, and relevant keywords.
- Use social media: Utilize social media platforms like Facebook, Instagram, and Twitter to showcase your products and promotions.
- Offer discounts and deals: Offering discounts and deals is a great way to attract your potential customers and increase sales. You can also consider running limited-time promotions or flash sales.
- Utilize Daraz campaigns: Participate in Daraz campaigns like Daraz 11.11, Daraz 12.12, and Daraz Big Friday to reach a wider audience
- Leverage customer reviews: Encourage your customers to leave 5+ reviews on your products, and make sure to respond to any negative reviews in a timely and professional manner.
- Use paid advertising: Consider using paid advertising options like Google Ads, Facebook Ads, or Daraz sponsored listings to increase visibility and drive traffic to your product listings.
- Build customer loyalty: Offer exceptional customer service, respond to customer inquiries promptly, and provide fast and reliable shipping to build a loyal customer base.
Advantages of selling on Daraz
Lets discuss the top advantages of selling products on Daraz.
- Reach a larger audience
The first and most obvious advantage of selling on Daraz is that you get access to a vast customer base. Daraz has millions of registered users, and the number of active users is increasing day by day. By selling on Daraz, you can reach a much larger audience than you would be able to through traditional retail channels. This can help you expand your customer base and grow your business.
Selling products on Daraz is extremely convenient. You can set up your online store in a matter of minutes, and you don’t have to worry about setting up a physical store, hiring staff, or managing inventory. Daraz takes care of all the technical aspects of selling online, so you can focus on what you do best – creating high-quality products and providing excellent customer service.
- Lower costs
Selling products on Daraz can be much cheaper than setting up a physical store. You don’t have to pay rent, utilities, or other overhead costs. Additionally, Daraz charges a commission fee for every sale you make, but this fee is often lower than the costs associated with running a traditional retail business.
- Access to valuable data
Daraz provides sellers with valuable data and insights about their customers, such as their demographics, purchasing behavior, and preferences. This information can be used to create more effective marketing campaigns and improve your products to better meet the needs of your customers.
- Easy to use
Daraz is designed to be user-friendly and easy to navigate. Setting up your store, adding products, and managing orders can all be done with just a few clicks. Additionally, Daraz provides sellers with a range of tools and resources to help them succeed, such as marketing and promotional tools, analytics, and support services.
- Secure payments
Daraz provides secure payment options for both buyers and sellers. Buyers can choose a wide range of payment options, including cash on delivery, credit card, and bank transfer. Sellers are protected against fraud and chargebacks, and payments are processed quickly and securely.
- Brand exposure
By selling products on Daraz, you can increase your brand exposure and build brand recognition. Daraz has a large and active community of users, who can help spread the word about your products and your brand. Additionally, Daraz provides sellers with marketing tools and resources to help them promote their products and reach more customers.
Selling products on Daraz can be a great way to expand your customer base, increase your brand exposure, and grow your business. Selling products on Daraz has numerous advantages, which make it a popular choice for businesses of all sizes.
Image source: ec.com.pk/blog/how-to-become-a-seller-on-daraz